1/ I built a great product for two years and made roughly $0. The fix wasn't a better product. It was 90 days of one short post per day, on the platform my buyers actually used. By day 60, three companies had emailed me. By day 90, I quit my job. 2/ Distribution is the moat. In a market where anyone can build, the audience you patiently earn before you need them is the only durable advantage.